Explore How You Can Attract Buyers During the Colder Months

The Hamptons have long been a popular summer destination, but things typically taper off in the winter as out-of-town visitors head back to their respective cities. Since things slow down in the colder season, conventional wisdom dictates that the warmer months are the optimal time to put a home on the market. But if you need to list your home in the Hamptons during the winter, don’t worry. There are plenty of tried-and-true tips you can follow to maximize exposure to your listing during the chilly months and help guarantee that you get the best possible sale price. And there are even some bonuses to selling during the winter: There is less competition, and buyers are often more serious.

Here are four steps to follow when you’re selling a home in the winter season.

Keep It Cozy

Help visitors envision themselves in your Hamptons hideout by turning up the charm. Have freshly baked Christmas cookies and mulled wine or cider on hand, play holiday tunes in the background, and place comfy throws over the sofas. If you have a fireplace, turn it on before your open house. If it’s nippy outside, turn your heater up. This will encourage buyers to linger a bit longer. Creating a snug environment will make it easier for house hunters to imagine themselves hunkering down here for the winter.

Keep It Simple

While you may be the ultimate Christmas connoisseur, you don’t want to go all-out with decorations when you have buyers touring the property as they might just overwhelm them. Make sure your indoor and outdoor Christmas decorations don’t overpower and distract from your home’s strongest selling points.

Keep It Simple

Show your home in the best light possible (literally). Open shutters and blinds, turn on lights (including in closets and appliances), and use lamps for accent lighting if needed. You might also want to light a few candles throughout the house. Since it gets dark so much earlier in the winter months, turn your porch light on so visitors don’t trip on their way in and out.

If you’re looking for an experienced and reputable real estate firm in the Hamptons, contact Matthew Breitenbach and the Breitenbach Advisory Team today. With years of experience selling homes in Sag Harbor, Bridgehampton, East Hampton, and beyond, the team can answer any questions you have about the property and guide you through the selling process.

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